Human-grade fresh food with vet-designed recipes. Ships fresh, not frozen. Customized to your dog's caloric needs.
Prices based on fresh meal plans. Baked food plans run 15-20% lower.
| Dog Weight | $/day (Normal) | $/mo | $/day (Active) | $/mo | $/day (Low) | $/mo |
|---|---|---|---|---|---|---|
| 5 lbs | $2.90 | $87 | $3.33 | $100 | $2.61 | $78 |
| 10 lbs | $3.50 | $105 | $4.02 | $121 | $3.15 | $94 |
| 15 lbs | $4.30 | $129 | $4.94 | $148 | $3.87 | $116 |
| 20 lbs | $5.10 | $153 | $5.86 | $176 | $4.59 | $138 |
| 30 lbs | $6.80 | $204 | $7.82 | $235 | $6.12 | $184 |
| 40 lbs | $8.20 | $246 | $9.43 | $283 | $7.38 | $221 |
| 50 lbs | $9.50 | $285 | $10.92 | $328 | $8.55 | $256 |
| 60 lbs | $10.80 | $324 | $12.42 | $373 | $9.72 | $292 |
| 70 lbs | $12.00 | $360 | $13.80 | $414 | $10.80 | $324 |
| 80 lbs | $13.50 | $405 | $15.52 | $466 | $12.15 | $364 |
| 100 lbs | $16.50 | $495 | $18.97 | $569 | $14.85 | $446 |
60% intro discount only applies to the first box. Second box renews at full price — a 150% price increase after the trial.